Open Source Branding and Social Media CRM: How Brands engage customers in the digital environment. The success of GoPro in social media and User Generated Content (UGC).
Read moreShopping with VR-glasses: is virtual reality the future for retail?
Virtual reality offers promising possibilities for the retail industry. Is online shopping with VR-glasses the future? Will we see more immersive marketing campaigns?
Read moreThe power of hashtags: Using travel experiences by tourists for destination branding on Instagram
This blogpost addressed the co‑creation of destination branding and its challenges today. Hashtags help gathering all travel experiences shared by tourists on Instagram.
Read moreThe future of automotive brands: From car manufacturer to mobility provider?
This blog post explores how car manufacturers and automotive brands can adapt in times where the car industry is facing a digital disruption.
Read moreViral Advertising: Why this trend is important for you
Companies’ benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and the underlying sharing process.
Read moreSocial Media and Politics: The 2016 US Presidential Election
Social media, a driving force in political marketing has shaped the 2016 election and transformed the way presidential candidates communicate with the electorate.
Read moreSuccessful brand community on social media | A Nike case
User-generated content as the success factor to link brand community with social media performance – a guideline for businesses to achieve intended goals.
Read moreCollaborative consumption: Three ways to incorporate it into your business and three mistakes to avoid
Collaborative Consumption is changing consumer behaviour. Provided is an explanation of the phenomenon, three ways to incorporate Collaborative Consumption in your business and three mistakes to avoid.
Read moreThe evolution of the supermodel - How supermodels went from being mysterious in the 90ies to sociable in today’s social media era
90ies supermodels like Kate Moss were mysterious and untouchable. In today’s social media era models like Gigi Hadid are sociable and interact with fans using the Web 2.0
Read moreCelebrity Product Placement, Where Are You Going?
Product placement is increasingly common and frequent nowadays, products and brand logos can be easily found everywhere, from Coca-Cola's giant red cups with top icons sit behind in “American Idol”, to the Apple iMac used by Anne Hathaway in “The Devil Wears Prada”, and various products in many other occasions like music awards, film festivals, charity events, sport events, etc.
Along with the development of social media and market environment change, there is a new trend in celebrity product placement. Influencers like internet celebrities, instead of traditional high-profile celebrities, are going to be the new favorites of celebrity product placement. And the carriers of celebrity product placement are shifting from traditional media platforms to online social media platforms, like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Read more