How has the social media changed consumers over past 10 years and how can marketers best adapt?

 

Written by Weijun Yin

Social media has rapidly become one of the essential component parts of hundreds of millions of Internet users' life around the world. Marketers put more and more focus on virtual world especially social media when it is beginning. Internet users can use social media site to exchange shopping experiences and share information with other consumers. Companies’ marketers could use different categories of social media like picture, video to introduce their brands, products and service in order to engage new consumers and hold consumers' loyalty. The author use a case of Lenovo company as example to understand the changes occurred on consumers by social media and how can the marketers adapt it.

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