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How to handle crisis communication on social media? See what we can learn from the Germanwings case and how to effectively use social media for crisis communication.
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Do you want to find out how Social Media led online dating into a different direction and got us a new addiction? The Tinder trend might also affect your love life!
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Companies’ benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and the underlying sharing process.
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Find out more about why a brand could reach out to you to promote it on Instagram. A list of four reasons are included and will make you gain better insights.
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User-generated content as the success factor to link brand community with social media performance – a guideline for businesses to achieve intended goals.
Read moreLeonardo DiCaprio and The “Celebritization” of Climate Change
The increased usage of social media has given credibility to celebrities such as Leonardo DiCaprio to raise awareness of climate change better than scientists have managed to do.
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Read moreThe Use of Social Media Hype for Product Co-Creation: 5 Lessons Brand Managers Can Learn From the Unicorn
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Read moreHow to leverage sports sponsorship with social media: The example of adidas’ all in or nothing campaign and Twitter during the FIFA World Cup 2014 (Part 1)
Most companies are no longer concerning whether to add social media to the marketing mix or not. By applying traditional and Social Media Marketing (SMM), the even more relevant question nowadays is how to effectively combine those two elements. In the context of major sport events, such as the Olympics, the Super Bowl or the FIFA World Cup, this question is of utmost interest, as companies invest a lot of money to get access to the commercial potential of these events. The purpose of this paper is to analyse adidas’ communication campaign around the World Cup 2014 and thereby derive practical recommendations, which help sponsors to activate and exploit their sponsoring investments.
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