The founder of Duffy Agency, Sean is focused on helping companies build strong brands across borders. Increasingly over the past decade that has meant a focus on online brand management.
Sean has over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. He began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001. In addition to his involvement with the agency, Sean is also a Lecturer and Practitioner in Residence at the Lund University School of Economics & Management and as Mentor in the Master Programme in Entrepreneurship. Sean’s course in Strategic Online Marketing is part of two master's programs: The International Marketing and Brand Management Program and the Globalization Brands & Consumption Program.
As a frequent speaker on strategic marketing and digital brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, VF Corporation, Pfizer and GSK. Sean has also served two terms as the European governor of TAAN Worldwide. Established in 1936, TAAN is a global network of over 60 independent marketing agencies with annual billings of 1.5 billion USD.