The consequences of ratings on human-beings and the facilitation to false and artificial self-presentation and personal branding.
Read more5 ways to handle a social media crisis for marketing managers - A case study of Samsung
Handling a social media crisis is a challenge and a confusing task for marketing managers due to the consumers’ empowerment. There are 5 ways to manage the crisis in order to save your brands reputation.
Read moreHarnessing User-Generated Content through Micro-Celebrity endorsements
Companies are engaging with micro-celebrity endorsements to gain access to highly engaged consumers, while using user-generated content of micro-celebrities to build their brand image
Read morePhenomenon that takes off the ground and reaches the tipping point
Collaborative fashion phenomenon as a result of that content is continuously modified and interchanged among users that can control every stage of the communication process
Read moreLeonardo DiCaprio and The “Celebritization” of Climate Change
The increased usage of social media has given credibility to celebrities such as Leonardo DiCaprio to raise awareness of climate change better than scientists have managed to do.
Read moreRise of the Fashion Bloggers: A Trend Fashion Brands Shouldn’t Miss
Concentrating on the Swedish fashion blogosphere, two important features of fashion blogs will be discussed, and practical advice offered for fashion brand managers.
Read moreAre the sharing economies helping us to trust each other?
Trust is the currency in sharing economies and many brands have evolved into controlled entities which elaborates the concept of collaborative consumption.
Read moreWhy Big Data will not have all the answers for consumer marketing
Elliot, a fictional character created by USA network's "Mr Robot", is a vigilante hacker who suffers from a social anxiety disorder. For the skills he lacks in real-life communication, Elliot compensates them with inapt hacking abilities. Elliot constructs his interpretation of the real world by tapping into the digital lives of his friends and co-workers. While he gets it right at times, his conjectures are more frequently distorted or inflated.
Read more5 reasons why brands mess up Influencer Marketing
What to do to find the best fitting influencer? How to establish a long-lasting and successful influencer relationship? This will show you some facts about...
Read moreThe Use of Social Media Hype for Product Co-Creation: 5 Lessons Brand Managers Can Learn From the Unicorn
The time for Brand Managers to struggle with co-creation is officially over. Learn 5 valuable lessons from Ritter Sport’s unicorn success. Find out more!
Read more