THE IMPACT OF SOCIAL MEDIA ON TEENAGE GIRL´S AND YOUNG ADOLESCENT WOMEN´S BODY IMAGE

Not too long ago, actually just a decade ago, we were able to see kids playing outside in the playgrounds, no matter if the sun were shining or rain was falling. Teenagers were hanging around corners, gossiping on the stairs of the monument in the centre of the city and young adults having conversations in the coffee shops. Today´s picture is upside down. 

Read More

The impact of social media on customer communication and modern day marketing

The 21st century has been characterized by various developments, shifts and changes worldwide. Many of these shifts and changes, especially within a marketing context, have been fuelled by the nowadays omnipresent Internet and all the platforms and tools found within.  Businesses need to adapt their ways of interaction with their customers and clients. Here fore, several authors offer several approaches on which path to take in order to maximize the potential offered by the World Wide Web.

Read More

Generation Y’s Use of Social Media. Part 2

How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.

Read More

Generation Y’s Use of Social Media. Part 1

How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.

Read More