Transmedia Storytelling - How to keep media multitasking audiences happy. Part 2

What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign? 

Read More

Transmedia Storytelling - How to keep media multitasking audiences happy. Part 1

 What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign? 

Read More