Female bloggers and the party crashers

In the ever-changing society, neither marketers nor consumers are behaving in the same way as they did 10 years ago, new rules have changed the game. Not only have the focus changed from marketing being a one-way communication, also the people performing the marketing have been alternated. Blogs have introduced the world to a new form of consumption, where young girls have become today’s entrepreneurs, but how did this happen?

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Generation Y’s Use of Social Media. Part 2

How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.

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Generation Y’s Use of Social Media. Part 1

How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.

Read More