This article explores the trending email marketing tools, which are recommended to the marketers for the implementation into their old marketing strategies.
Read moreWeChat Marketing: How to play with China’s booming social network app
Chinese consumers keep pace with Web 2.0 and use their Chinese-based social media to network and communicate with people. WeChat has been seen as the Facebook of China (Johnson, 2015) due to its huge user base in China. According to the statistics, WeChat had more than 600 million monthly active users in 2015 (Johnson, 2015) In comparison with another Chinese social network giant, Weibo (Chinese Twitter), which only had around 200 million monthly active users in the year 2015 (Smith, 2015), WeChat has become the biggest social media in China. As a result, for those companies who want to develop successful brands’ marketing strategies via social media in China, learning how to leverage WeChat can be very effective and important.
Read moreFrom fast food to pop-culture - A content marketing study of Quiznos’ Toasty.TV platform
Since the dawn of humanity, the art of storytelling has been of utmost importance. It has provided us with a knowledge pool, past on from former generations, enabling humans to understand their world as well as themselves. As stories were passed on from generation to generation they took part in the shaping of society and some of these stories live on to this day. But what was decisive in terms of deciding which story that were to survive over the years? Was it the morals or knowledge embedded in these stories?
Read moreHOW TO OPTIMIZE YOUR SOCIAL MEDIA MARKETING STRATEGY
Today many companies have problems with how to use social media differently from traditional media. This paper starts with describing the difference in use between them, and then presents a number of suggestions of how to optimize the use of social media in your marketing strategy.
Read moreHow Social Media Customer Complaints can ruin your Brand: How Companies and Marketers should use CRM on Social Media to Positively Influence Customers and Create Brand Advocates
In 2009, Dave Carroll was on a United Airlines flight when his precious guitar was broken by the baggage handlers. What did he do about it? Wrote a song about the experience and posted it on YouTube of course. Today the video has over 15 million views and has led to Dave writing a book titled “United Breaks Guitars – The Power of One Voice in The Age of Social Media”. This is any companies’ worst nightmare. To be cast in such a negative light for all the world to see and no way to control it being shared or people talking about it. Long gone are the days when companies could control what was being said about their brand. In today’s world, customers are able to share their thoughts, opinions and ideas about a brand or company any way they see fit; both positively and negatively.
Read moreThe impact of social media on customer communication and modern day marketing
The 21st century has been characterized by various developments, shifts and changes worldwide. Many of these shifts and changes, especially within a marketing context, have been fuelled by the nowadays omnipresent Internet and all the platforms and tools found within. Businesses need to adapt their ways of interaction with their customers and clients. Here fore, several authors offer several approaches on which path to take in order to maximize the potential offered by the World Wide Web.
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