Female bloggers and the party crashers

In the ever-changing society, neither marketers nor consumers are behaving in the same way as they did 10 years ago, new rules have changed the game. Not only have the focus changed from marketing being a one-way communication, also the people performing the marketing have been alternated. Blogs have introduced the world to a new form of consumption, where young girls have become today’s entrepreneurs, but how did this happen?

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Transmedia Storytelling - How to keep media multitasking audiences happy. Part 2

What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign? 

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Transmedia Storytelling - How to keep media multitasking audiences happy. Part 1

 What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign? 

Read More