75% of marketer cooperate with Social Media Influencers to gain more customers. The problem: Customers often don’t know about the sponsorship. 5 tips how customers can recognise paid posts.
Read moreWhen social media branding is a struggle: About relationship marketing and strategy for the online success of sports clubs
With a social media strategy and relationship marketing approach, non-profit sports brand can increase their online success.
Read moreEnough is enough! Why our planet calls for responsible online marketing managers
Online marketing managers often make decisions that are selfish and purely firm-oriented. By applying a three-element sustainable online marketing road map, they can develop a responsible and purpose-driven strategy.
Read moreCreative ads as a means to tackle advertisement overload
Advertising creativity can be used to tackle the problem of advertisement overload, and benefits both consumers and companies.
Read more4 Reasons Why a Brand Wants You to Promote them on Instagram
Find out more about why a brand could reach out to you to promote it on Instagram. A list of four reasons are included and will make you gain better insights.
Read moreFrom Open Source Branding to Social media CRM: What can be learned from the success of GoPro?
Open Source Branding and Social Media CRM: How Brands engage customers in the digital environment. The success of GoPro in social media and User Generated Content (UGC).
Read moreShopping with VR-glasses: is virtual reality the future for retail?
Virtual reality offers promising possibilities for the retail industry. Is online shopping with VR-glasses the future? Will we see more immersive marketing campaigns?
Read moreThe power of hashtags: Using travel experiences by tourists for destination branding on Instagram
This blogpost addressed the co‑creation of destination branding and its challenges today. Hashtags help gathering all travel experiences shared by tourists on Instagram.
Read moreThe future of automotive brands: From car manufacturer to mobility provider?
This blog post explores how car manufacturers and automotive brands can adapt in times where the car industry is facing a digital disruption.
Read moreViral Advertising: Why this trend is important for you
Companies’ benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and the underlying sharing process.
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