Virtual reality offers promising possibilities for the retail industry. Is online shopping with VR-glasses the future? Will we see more immersive marketing campaigns?Read more
In the past few years, we have seen radical changes and advances on the Internet, which has brought new opportunities and challenges in not only our lifestyle but also various business over the world. The Internet has a great power beyond imagination. Especially, The Internet is more meaningful when it comes to business performances. It is not optional anymore but mandatory to make use of the Internet in business perspective.
The start of the digital marketing is probably from the advent of web 2.0. People started to use the terminology, web 2.0, to illustrate a new platform whereby content and applications are not created and issued by individuals anymore, but instead are continuously updated and changed by all users on the Internet where people can easily access (Kaplin & Haenlein, 2010).Read more
‘The online grocery shopping revolution’, is a preparation guide for grocery-chains in developed countries. It provides an outlook on the online grocery shopping market, e-grocery business models and how to prepare for the future.Read more