This is the second part of the article about a successful Search Engine Marketing campaign for SMEs involving web marketing in organic and paid search results. In the first part of the article I explained how Google Search works and described basic Search Engine Optimization techniques. In the second part of the article I will continue by explaining how Adwords paid search works and showing how to combine SEO and PPC for a successful Search Engine Marketing campaign.

Every business needs exposure. Nowadays, internet marketing can promptly satisfy this need. However, for small or medium-sized business marketing in all online channels is be too expensive. Therefore, I advise to put all company’s online advertising budget into Search Engine Marketing (SEM).