SEO vs PPC – a successful Search Engine Marketing campaign for SMEs (Part II)

This is the second part of the article about a successful Search Engine Marketing campaign for SMEs involving web marketing in organic and paid search results. In the first part of the article I explained how Google Search works and described basic Search Engine Optimization techniques. In the second part of the article I will continue by explaining how Adwords paid search works and showing how to combine SEO and PPC for a successful Search Engine Marketing campaign.

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