How can companies carry out CRM effectively on social media? - The case of Halebop

We spend hours there, days, weeks; scrolling through wedding and pet photos, reading status updates about political opinions from old classmates, replying to friend requests from mothers-in-law, sharing recipes… retweeting, regramming, commenting, tagging, blogging, writing, liking, chatting, crying and laughing. Social media is no longer a buzzword belonging to the young and hip. Instead, social media has become a matter of course for millions of people around the globe.

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