Social Network Marketing: Entering the Lion’s Den

When embarking on social network marketing, marketers are entering the lion’s den. With the rise of consumer empowerment through social media, social network marketing can be a risky business. As marketers, we ought to understand that social networks are the territory of the consumers. However, if social network marketing is done right, marketers may come out of the den as heroes who defeated the lion. This paper suggests two overarching “rules” of social network marketing that marketers must be aware of: (i) Social networks are for Socializing; and (ii) Content must provide a value that goes beyond products and services.

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