New Update Available: Identity 2.0 (Extended version) – Part 1

While we live in a highly digitalised world since quite some time now, I wonder why so many companies still struggle with the integration of “online and offline” channels in distribution and communication. Why do I assume that they are struggling? Because, as a Master’s student in marketing and consumption, this is exactly what University urges us to solve in the future. You find it in job descriptions and in journal articles.

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