#Hashtag: An unsung hero or a danger in lurking for brands in social media?

Social media has changed the landscape of today’s world. Currently more than a billion people are connected with social media and the figure is only rising. Facebook and Twitter are undoubtedly the most popular websites in social media. One of the most common and prominent aspect of social media is the hashtag label, which is denoted by the pound sign #. What was once a hardly used key in a typical keyboard, has now made headway in terms of its importance in social media. 

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