MOBILE COMMERCE – DO CUSTOMERS USE IT OR NOT?

Mobile commerce, which tends to be referred to m-commerce, is explained to be transactions made from mobile devices on applications and websites (Zhang, Chen & Lee, 2013). Purchases made on mobile devices create benefits to customers since m-commerce let us shop anywhere at anytime (Hsi-Peng & Su, 2009). The growth in m-commerce is explained to be the rising number of mobile users and competition among businesses. However, the growth in m-commerce is low in relation to the number of mobile users (Khalifa, Cheng & Shen, 2012). Mobile users tend to avoid purchase services on their mobile devices (Cao, Lu, Gupta & Yang, 2015)

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