ALGORITHM – THE SECRET BEHIND YOUR FACEBOOK NEWS FEED

Facebook is one of the most powerful social medias with billons of users. Content wise, it is not possible to absorb everything and therefore Facebook sort out the information in the News Feed. For brands, it is hard to reach out to customers on Facebook; instead there is a high risk of becoming invincible. The barrier for brands to be visible in the News Feed increased last year when Facebook decided to change its algorithm.

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