Ben & Jerry’s - How to successfully build a strong online brand community

In an era where consumers are constantly being subjected to influences from a multitude of brands every minute, every hour of every day. One can assume that they are in search of what is real to them, what they can identify themselves with, the brands and companies’ they feel loyal to and sympathize with. So the question to be discussed in this article is -  How can online brand communities strengthen a brand? 

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