Omni-Channel Retailing represents the present and the future! To satisfy todays customers and digital natives, online and offline need to be complementaryRead More
This is a paper about: consumer behavior of the new online shopper. Differences between gender and consumer behavior such as hedonic and utilitarian motives are discussed. The research question that follows is: who is the new online customer? Issues that are talked about are: internet use, social interaction, motivations of the different gender.