The raise of the Social Customer: How companies need to adapt for Social CRM in order to serve the changed consumer behavior.

The society is changing. Today’s tech-savvy generation raised with technologies of the 20th century and shapes and influences the companies of the future. 

In todays literature there are many articles with an isolated view on social media and the changed customer behavior, how companies can engage with customers and what effect it has on decision marking, or what effect social media has on a company’s image. 

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