Why does Strong Social Presence magnify Brand Weakness and how can International Brand Managers address this with the help of adequate Webcare?

Social media presence magnifies brand weakness. Learn about the challenges that companies and their brands face by being online and how to deal with them through adequate webcare.

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Why strong social presence magnifies brand weaknesses and how brand managers can address this?

Brands present in the social media environment created tools for consumers to critique brands and magnify weaknesses, due to transparency, loss of brand message and power of social networks

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