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Ängelholmsgatan 1A

Malmo

+4640123451

"Brand management for a wired world."

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Why does Strong Social Presence magnify Brand Weakness and how can International Brand Managers address this with the help of adequate Webcare?

July 3, 2014 BrandBa.se

Social media presence magnifies brand weakness. Learn about the challenges that companies and their brands face by being online and how to deal with them through adequate webcare.

In social media Tags web care, empowered consumer, consumer empowerment, consumer power, social media environment, online, word-of-mouth

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Why strong social presence magnifies brand weaknesses and how brand managers can address this?

June 30, 2014 BrandBa.se

Brands present in the social media environment created tools for consumers to critique brands and magnify weaknesses, due to transparency, loss of brand message and power of social networks

In Social Media Branding Tags social media environment, social media, empowered consumers, social media ecosystem, consumer power, consumer enpowerment, social media transparency, word-of-mouth, social networks

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