Concentrating on the Swedish fashion blogosphere, two important features of fashion blogs will be discussed, and practical advice offered for fashion brand managers.
Read moreAre the sharing economies helping us to trust each other?
Trust is the currency in sharing economies and many brands have evolved into controlled entities which elaborates the concept of collaborative consumption.
Read moreWhy Big Data will not have all the answers for consumer marketing
Elliot, a fictional character created by USA network's "Mr Robot", is a vigilante hacker who suffers from a social anxiety disorder. For the skills he lacks in real-life communication, Elliot compensates them with inapt hacking abilities. Elliot constructs his interpretation of the real world by tapping into the digital lives of his friends and co-workers. While he gets it right at times, his conjectures are more frequently distorted or inflated.
Read more5 reasons why brands mess up Influencer Marketing
What to do to find the best fitting influencer? How to establish a long-lasting and successful influencer relationship? This will show you some facts about...
Read moreThe Use of Social Media Hype for Product Co-Creation: 5 Lessons Brand Managers Can Learn From the Unicorn
The time for Brand Managers to struggle with co-creation is officially over. Learn 5 valuable lessons from Ritter Sport’s unicorn success. Find out more!
Read moreFashion rental – you are what you access?
“You are what you own”, is something that Belk (1988) once argued for. 15 years later this argument does not sound that convincing anymore.
No one has probably missed out on the fact that sharing economy is a growing consumption trend in today’s society. Companies such as Netflix, Uber and Airbnb have in short time grown into business giants, and the number of companies that are capitalizing the trend of utilizing property-sharing is growing.
Read moreA guide to success: How to raise capital online via crowdfunding
In today´s business world, there are many options to finance a company or the development of a new product. Opposed to the traditional methods like equity financing, shareholder investment or debt financing, crowdfunding presents a more innovative and considerably different approach.
But first things first. What exactly is crowdfunding?
Read morePostcapitalist Marketing: the marketer’s exciting future
Sharing economy, collaborative consumption, micropayment, open-source platforms, crowdfunding, peer-to-peer, barter economy, universal basic income, bitcoin, 3D printing, micro-trade… What is the current zeitgeist saying to marketers? Are we paying close attention?
Read moreSocial media communication during the Eyjafjallajökull #ashcloud crisis in 2010
How airlines used social media to communicate to stakeholders during the crisis that followed the volcanic eruption.
Read moreGamification as a Game Changer? A Comprehensive Guide to Gamification and How to Get it Right
Undoubtedly, Gamification has been one of the most important digital buzzwords in the past few years. It is an essential part of many successful websites and applications, it can skyrocket engagement rates to unprecedented levels and it is able to make people really love your brand. But why is gamification so incredibly powerful?
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