Celebrity Product Placement, Where Are You Going?

Product placement is increasingly common and frequent nowadays, products and brand logos can be easily found everywhere, from Coca-Cola's giant red cups with top icons sit behind in “American Idol”, to the Apple iMac used by Anne Hathaway in “The Devil Wears Prada”, and various products in many other occasions like music awards, film festivals, charity events, sport events, etc.

Along with the development of social media and market environment change, there is a new trend in celebrity product placement. Influencers like internet celebrities, instead of traditional high-profile celebrities, are going to be the new favorites of celebrity product placement. And the carriers of celebrity product placement are shifting from traditional media platforms to online social media platforms, like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.

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5 ways to handle a social media crisis for marketing managers - A case study of Samsung

Handling a social media crisis is a challenge and a confusing task for marketing managers due to the consumers’ empowerment. There are 5 ways to manage the crisis in order to save your brands reputation.

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Why Big Data will not have all the answers for consumer marketing

Elliot, a fictional character created by USA network's "Mr Robot", is a vigilante hacker who suffers from a social anxiety disorder. For the skills he lacks in real-life communication, Elliot compensates them with inapt hacking abilities. Elliot constructs his interpretation of the real world by tapping into the digital lives of his friends and co-workers. While he gets it right at times, his conjectures are more frequently distorted or inflated.

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