Celebrity Product Placement, Where Are You Going?

Product placement is increasingly common and frequent nowadays, products and brand logos can be easily found everywhere, from Coca-Cola's giant red cups with top icons sit behind in “American Idol”, to the Apple iMac used by Anne Hathaway in “The Devil Wears Prada”, and various products in many other occasions like music awards, film festivals, charity events, sport events, etc.

Along with the development of social media and market environment change, there is a new trend in celebrity product placement. Influencers like internet celebrities, instead of traditional high-profile celebrities, are going to be the new favorites of celebrity product placement. And the carriers of celebrity product placement are shifting from traditional media platforms to online social media platforms, like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.

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How have blogs changed consumer behavior and how can marketers utilize blogs in digital marketing

How has the consumer behavior changed after the Internet became more of a social platform?Once the social aspects of the Internet came along a term called Web 2.0. was created. Web 2.0 indicates a platform that enables people to create and distribute all kind of content online (Berthon et al, 2012). Social media changed the whole nature of searching and sharing information.

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