Competitive Marketing advantage by Co-Creation of Value on Snapchat Part 1

During the last decade, the digitalized era have made a huge impact on the society. People use Internet in a new comprehending way to communicate, work and search for information. Web 2.0 has connected us all in a global perspective through the proliferation of digital devices and network. But how can marketers be competitive in marketing and branding through the digitalism jungle, through Co-Creation of Value and Snapchat?

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