Competitive Marketing advantage by Co-Creation of Value on Snapchat Part 1

During the last decade, the digitalized era have made a huge impact on the society. People use Internet in a new comprehending way to communicate, work and search for information. Web 2.0 has connected us all in a global perspective through the proliferation of digital devices and network. But how can marketers be competitive in marketing and branding through the digitalism jungle, through Co-Creation of Value and Snapchat?

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SNAPCHAT STORYTELLING: WHY BRANDS MIGHT FIND THE MOBILE PLATFORM USEFUL IN DIGITAL MARKETING – PT. 2

As with anything else, Snapchat has its pros and cons. Brands are reluctant about using the mobile app because of the lack of analytics and targeting opportunities and, since late 2014, the money to pay for an ad space. It might feel like an expensive shot in the dark. On the other hand, many global brands such as Disney, Universal Pictures, Heineken, McDonalds and Audi have added Snapchat to their digital marketing toolbox. They became Snapchat brands, hereafter called the self-invented word ‘brandsnappers’ – keep reading to find out why. 

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SNAPCHAT STORYTELLING: WHY BRANDS MIGHT FIND THE MOBILE PLATFORM USEFUL IN DIGITAL MARKETING – PT. 1

Facebook, Twitter, Snapchat, Instagram, Vine and YouTube might sound familiar to you. At least for many it does since these social networking sites are used all over the globe. We certainly reside in a world where 24/7 connection and collaboration is mundane, which can only be described as ubiquitous. (Hoffman & Novak, 2013; Hanna, Rohm & Crittenden, 2011) Even though social media already is popular, it looks like it is growing in popularity by the minute. As online social networking behaviors increase in an ever-connected and mobile world, it becomes important for brands to find a way to employ social media in a proper way (Hoffman & Novak, 2013). 

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