The Blogger’s Fan Club – the Real Personal Brand Builder?

Internet and the social media has taken it to the next level. Approximately 75 % of the adult internet users are active on different social media sites on Web 2.0 (Kleppinger & Cain, 2015). Personal branding through blogs is a phenomenon that has risen due to social media, and is rapidly growing (Chen, 2013). Today, there is many private persons how try to build their own personal brand in social media. These people run their personal blogs to share all kinds of things that happens in their daily lives (Chau & Xu, 2012). 

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