The Blogger’s Fan Club – the Real Personal Brand Builder?

Internet and the social media has taken it to the next level. Approximately 75 % of the adult internet users are active on different social media sites on Web 2.0 (Kleppinger & Cain, 2015). Personal branding through blogs is a phenomenon that has risen due to social media, and is rapidly growing (Chen, 2013). Today, there is many private persons how try to build their own personal brand in social media. These people run their personal blogs to share all kinds of things that happens in their daily lives (Chau & Xu, 2012). 

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The Power of Personal Branding in Social Media Part 2

To illustrate the opportunities social media present to individuals I would like to look at some examples where everyday people have been able to create strong personal brands and become new type of celebrities- celebrities of social media. Lets first look at second biggest social media platform YouTube, it has more than a billion users, every minute more than 300 hours of videos are uploaded on the site and everyday people watch billions of videos (youtube, n.d.).

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Power of Personal Branding in Social Media Part 1

Internet emergence of Web 2.0 has tremendously empowered individuals by providing the tools for successful personal branding. The advantage of Web 2.0 is that no longer the knowledge of complex coding language is necessary, this provided anyone with the opportunity can generate their own content online, upload their pictures or videos and directly share it in virtual world. (Labrecque, Markos and Milne, 2011). The information that people generate online leaves a digital footprint that indirectly results in personal branding.  (Lampel and Bhalla 2007; Madden et al. 2007 cited in Labrecque, Markos and Milne, 2011). As such, social media has become an essential tool through which people express and present themselves and learn about others (Vazire, Gosling 2004 cited in Labrecque, Markos and Milne, 2011).

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