Evolution Of The Internet & Its Impact On Consumers & Marketers

This e-paper seeks to discuss how has the internet changed consumers over the past 10 years and how can marketers best adapt to these changes. The discussion presents the evolution of the internet, consumers and what marketers need to do. Several examples of firms are also included in the discussion to illustrate the changing era of marketing and branding. Finally, we will look into what is the future for marketers of our time.

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