Despite significant changes to the way we go about buying and selling with the rise of the internet; sales and marketing are separated in their responsiveness to the change, and sales is getting left behind.Read More
The last twenty years marketing online has become a central part of marketing. This, mostly because of the rapid adoption of the changing technology that have emerged both positive but also negative effects. It is now crucial to understand how consumers act and behave on the online environment in order to survive. When consumers are online it is important to provide trust to help them overcome all kind of negative perceptions that comes with the online environment. The changing technology has also motivated consumers to contribute with their thoughts and opinions about brands and products, to their peers (O’Brien, 2011). The marketing manager has now a total different role, namely understanding and managing the fact that influencers on social media has the power to affect brands positively or negatively.Read More
Blogs are social media phenomena, which evolved together with the Web 2.0. The current blogosphere is saturated. But do we really know what role blogging has and who are bloggers? Are blogs a powerful or influential tool in the digital era?Read More
From the information presented in the first part, it can be inferred that the current MOOCs business model is facing serious issues of quality, pedagogy, sustainability, awarding of credit, and low completion rates (Jona & Naidu, 2014).
Universities need to change this status quo situation by designing a product that can bring some quality assurance and in the same time to offer the totality and complexity of the university degree (Funell, 2013). The answer lies in a more blended model, which will combine the traditional and online education, and will bring a meaningful user experience.Read More
The year is 2020, and you are in front of your computer, searching for a master’s program. There is an advertisement on your top choice university’s Web page about a MOOC postgraduate program that the university is offering, and which is of a particular interest to you. After getting all the information needed, you decide to apply through their MOOC online platform. Finally, you can get the opportunity to earn a degree in just a few months, taking all the classes and exams through the internet, from your home!Read More
This e-paper seeks to discuss how has the internet changed consumers over the past 10 years and how can marketers best adapt to these changes. The discussion presents the evolution of the internet, consumers and what marketers need to do. Several examples of firms are also included in the discussion to illustrate the changing era of marketing and branding. Finally, we will look into what is the future for marketers of our time.
Nowadays, 2.4 billion people around the world have access to the internet and therefore to a variety of social media platforms which enables consumers to connect and communicate with others, share, consume and create content about topics of their personal interest (Blazevic, et al., 2013). The purpose of this article is it to develop a theoretical framework of how the digital revolution, which is characterized by the development of the internet, has changed the roles between consumers and companies regarding to the information provision and procurement over the last years. The analysis will be done by reviewing existing literature and by comparing the communication behavior before the and after the advent of the internet has taken place. Furthermore, this article highlights the major opportunities and challenges that have emerged and provides suggestions of how marketers can adapt this changes to their existing marketing strategy in order reach the company goals by using company examples.Read More
During the past 10 years, the importance of the Internet has won increased attention for both consumers and corporations worldwide, where the accelerating business environment allows corporations to reach consumers in total new ways through social platforms like: Facebook, Youtube & Twitter. Companies increasing focus on reaching the consumers through the World Wide Web, puts increasing pressure on the marketers to adapt to the changing circumstances of promoting and connecting with the consumers. With the overall objective to improve sales, revenues and meet the increasing expectations from the consumers. The purpose of this blog post is therefore for the reader to get a deeper understanding on how the internet has changed consumers in the past 10 years and how the marketers within corporations can use the shifting market trends to adapt in the best possible way in the years to come.Read More
In the past few years, we have seen radical changes and advances on the Internet, which has brought new opportunities and challenges in not only our lifestyle but also various business over the world. The Internet has a great power beyond imagination. Especially, The Internet is more meaningful when it comes to business performances. It is not optional anymore but mandatory to make use of the Internet in business perspective.
The start of the digital marketing is probably from the advent of web 2.0. People started to use the terminology, web 2.0, to illustrate a new platform whereby content and applications are not created and issued by individuals anymore, but instead are continuously updated and changed by all users on the Internet where people can easily access (Kaplin & Haenlein, 2010).Read More
What are the moments that stay in your memory forever, the moments you think back many times? Is it the one time you got hundreds of likes on one of your posts? Was it when you realized you had thousands of followers? Or was it the time when your post was shared hundred or thousand times? Probably these events are not those that came to your mind. They did not stay in you memory as life changing events.Read More