Let’s fight the big fishes with online grocery shopping! How local food delivery services can fight back against big supermarket chains.

About two years ago online grocery shopping only accounted for approximately one per cent of total sales within the consumer goods industry (Alldredge et al. 2015). This is rapidly changing now. We can see a strong trend in this industry and online shopping is seen as the second largest driver of change over the next five years (Alldredge et al. 2015). Now the question is, is this an opportunity for small local food delivery businesses to get a foot in the door and even be able to fight the Amazons and Tescos of todays online world? If so, what exactly is the opportunity and how can it be used? This article will not only show the possibilities that may not be as obvious as you might think, it will most importantly show a way of using them.

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