Turning an online start-up company into a giant fashion retailer: Zalando case

There is a widely held belief that start-up companies cannot be tremendously successful and compete efficiently with the already established ones. In this paper,  itisgoingtobeexaminedtheprocessthroughwhichastart-up retailing company has achieved a step-by-step growth in order to become a giant fashion e-retailer. More specifically, the case study will be Zalando, a German fashion company based in Berlin. Zalando is today the biggest exclusively online fashion retailer in Europe and one of the fastest developed companies as well, with its net salesexceeding 2 billion in 2014, having obtained this number only six years after it was founded (Zalando, 2016). Interestingly enough, the means which Zalando has used to boost its development and exceed expectations will be further reflected in this paper.

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Social Media as Digital Cookbooks – Leveraging Web 2.0 in the Food Retail Industry PART 1

Due to today’s globalized world it is possible to experience different and new food cultures in everyday life. Exotic and unusual ingredients are available at foreign food shops but the most convenient and obvious solution for a shopper is to purchase the ingredients at the same supermarket where he does his weekly shopping. 

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