Every academic researcher knows the anxiety of submitting grant application. Oftentimes researchers are stuck in an application limbo where submission is followed with long evaluation period, resubmission, and yet another long waiting period (Gerster, 2013). The waiting may not be a great inconvenience if the grant is guaranteed, but the chance of receiving research grants has become increasingly difficult due intense competition and shrinking funding pot (Cha, 2015, Barker, 2013). As consequence, many researchers opt for alternative funding source with the hope to sustain their projects.
Read moreThe importance of honest real life stories in social media marketing
Web 2.0. in recent years has changed the whole concept of business to customer communication. Years ago it was common that marketers spent huge amount of money just to communicate one-way message about their company or product via media. TV, newspapers, and magazines were the main communication resources at that time.
Read moreHow online activism can be harmful to established brands: an example of Lego and Greenpeace
“Lego ends Shell partnership following Greenpeace campaign” (Vaughan, 2014). Such and similar headlines could be found in newspapers in October 2014, reporting the end result of a social media campaign started by Greenpeace three months earlier. The environmentalist group smartly used their social media platforms to attack the toy manufacturer, gaining support from millions of followers worldwide.
Read moreWhy Efficient Crisis Management in the Social Media Marketing Age is Crucial
With more than a billion users worldwide social platforms such as Twitter and Facebook attract all kinds of businesses who want a slice of the action. By setting up fan pages they hope to turn online customer engagement into future profits (Piskorski, 2011). One could even get the impression that although some companies do not seem to be genuinely interested in social media marketing, they are doing it nevertheless. Why?
Read moreAre Brands Becoming our Friends? The Web 2.0 Consumer-brand Relationship
In the world of Web 2.0, “liking,” “following” and “friending” one another online dictates social interactions and connections. An immense number of individuals are using social media as one of their main platforms for communication. As a result, the ways in which consumers interact with one another are drastically changing. Naturally, such a development in communication is in turn affecting the ways consumers interact with companies.
Read moreTHE IMPACT OF SOCIAL MEDIA ON TEENAGE GIRL´S AND YOUNG ADOLESCENT WOMEN´S BODY IMAGE
Not too long ago, actually just a decade ago, we were able to see kids playing outside in the playgrounds, no matter if the sun were shining or rain was falling. Teenagers were hanging around corners, gossiping on the stairs of the monument in the centre of the city and young adults having conversations in the coffee shops. Today´s picture is upside down.
Read moreLOSING CREDIBILITY OF A CORPORATE BLOG BY NOT PLAYING THE 'SOCIAL RULES' – BERTOLLI AND THE #DISHSTORM
After the theoretical exploration of the concepts of credibility, the importance of corporate blogs for companies and the distinctiveness of the blogosphere, I will now go into more detail. The company Bertolli experienced a shitstorm on the Facebook page of its corporate blog due to a wrong behavior in the blogosphere, harming the company’s credibility. Let’s see what happened.
Read moreLOSING CREDIBILITY OF A CORPORATE BLOG BY NOT PLAYING THE 'SOCIAL RULES' – BERTOLLI AND THE #dishstorm
3 weeks ago I came across an article talking about a ‘dishstorm’ on Facebook that hit the company Bertolli. Being unfamiliar with the term ‘dishstorm’ (most probably because it’s a new phenomenon) the article immediately caught my attention. The company seemed to have played against the social rules with the Facebook page of their corporate blog. As a result they faced a ‘dishstorm’ from independent food bloggers, which harmed the company’s credibility and reputation.
Read moreHOW CAN STUDENTS CONVINCE RECRUITERS IN SOCIAL MEDIA NETWORKS – (PART 2) MANAGING SOCIAL MEDIA NETWORKS AND PERSONAL BRANDING
Covering the most important networks, it is fundamental to know how to manage them. A simplified model of the social media metrics below illustrates the four major elements of the S-O-R framework for social media mentioned earlier (Peters et al., 2013).
Read moreHow Can Students Convince Recruiters in Social Media Networks – (part 1) Social Media Network Structure and Categories
Did you know that 91% of recruiters use social networks to screen a profile, of which 47% do it directly after they have received your application (CIPHR, 2011)? Therefore, they use with a 76% chance the social network Facebook (CIPHR, 2011).
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