Let’s get social! Use social media to humanize your B2B company

Social media is not a hard-selling vehicle. Instead, social media has set the trend for B2B companies’ digital marketing strategy to focus on relationship- and brand management. This paper provides four reasons why you should engage in humanizing your B2B company through social media despite several barriers.

Read More

How have blogs changed consumer behavior and how can marketers utilize blogs in digital marketing

How has the consumer behavior changed after the Internet became more of a social platform?Once the social aspects of the Internet came along a term called Web 2.0. was created. Web 2.0 indicates a platform that enables people to create and distribute all kind of content online (Berthon et al, 2012). Social media changed the whole nature of searching and sharing information.

Read More