How have blogs changed consumer behavior and how can marketers utilize blogs in digital marketing

How has the consumer behavior changed after the Internet became more of a social platform?Once the social aspects of the Internet came along a term called Web 2.0. was created. Web 2.0 indicates a platform that enables people to create and distribute all kind of content online (Berthon et al, 2012). Social media changed the whole nature of searching and sharing information.

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Anonymity a Double-Edged Sword: What are the implications of anonymity of the sender in electronic word of mouth?

In reality, everybody can create some sort of content on the internet, share information with others using different platforms as social networks, blogs, YouTube, review sites and so on. The internet allows people to interact with each other under a nickname or just disclose only a part of their real identity, generating what is called the online disinhibition effect, in which people change their behavior in the online world (Suler, 2004). In recent years the media and some studies have been worried about the effect of anonymity on the internet, arguing that it can foster a violent behavior and particularly in the case of electronic word of mouth can generate dishonest messages and un-ethical business practices.

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