What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign?
Read moreTransmedia Storytelling - How to keep media multitasking audiences happy. Part 1
What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign?
Read moreGeneration Y’s Use of Social Media. Part 2
How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.
Read moreGeneration Y’s Use of Social Media. Part 1
How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.
Read morePersonal Branding on Social Media: an Opportunity for All Generations?
How are personal brands built in social media by different generations? Example cases of Jamie Curry, Pete Cashmore and Tom Dickson.
Read moreViral Content in Marketing – Case: the Neknomination craze
This blog article presents the 7 characteristics of viral content and what marketers can learn from the viral Neknomination craze.
Read moreConsumer power vs. brand power. Part 2
Social media increases consumer power and challenges the traditional power of brands. Collaboration can be a beneficial solution for both.
Read moreConsumer power vs. brand power. Part 1
Social media increases consumer power and challenges the traditional power of brands. Collaboration can be a beneficial solution for both.
Read morePrankvertising, a new strategy for Viral Marketing in movie industry –Thinkmodo as a case study
Prankvertising strategy has been introduced to marketers in movie industry. This new trend in viral marketing attracts million views of people within a few days.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 2
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
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