How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreHow to measure return on investment (ROI) in social media?
This article addresses the importance of return on investment when it comes to social media and looks into ways of measuring it.
Read moreThe power of consumer generated storytelling for heritage brands in online communication
Heritage brands are confronted with the challenge of staying relevant in the era of online communication. Consumer generated storytelling can be the answer.
Read moreWeb 2.0: Consumer empowerment through the internet evolution brings implications for marketers
This review treats the consumer empowerment through web 2.0 and how marketers can best adapt.
Read moreSocial media: Are marketers using it right? Part 2
Marketing managers are embracing social media, but many fail to use them effectively in their marketing strategies or choose the wrong social media platform.
Read moreSocial media: Are marketers using it right? Part 1
Marketing managers are embracing social media, but many fail to use them effectively in their marketing strategies or choose the wrong social media platform.
Read moreSocial Media in Third-sector Branding. Part 2
Social media represents an unprecedented era of opportunities for third-sector organizations to communicate and interact with stakeholders in a on a global scale and with low costs.
Read moreSocial Media in Third-sector Branding. Part 1
Social media represents an unprecedented era of opportunities for third-sector organizations to communicate and interact with stakeholders in a on a global scale and with low costs.
Read moreBuying Fake Twitter Followers: Is It Worth It?
April 24, 2014
NEW SOCIAL MEDIA TREND: Buying Fake Followers
In the current marketing landscape and Web 2.0, social media has become a necessary tool to increase brand awareness, solicit promotions and interact with current and potential customers. Social media sites allow companies to increase their visibility and create networks in order to share thoughts and information with users that can potentially turn into investments (Akar, 2011). With Facebook’s over 1-billion users and Twitter’s 600-plus million users, these platforms provide an aggregated audience for company’s to interact with (Statistic Brain (a & b), 2014; Hanna, Rohm & Crittenden, 2011). Because of the value social media can create for a business, it is no surprise that there has been an emerging trend of companies using services to purchase Twitter followers and Facebook likes.
Read moreThe Online Grocery Shopping Revolution
‘The online grocery shopping revolution’, is a preparation guide for grocery-chains in developed countries. It provides an outlook on the online grocery shopping market, e-grocery business models and how to prepare for the future.
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