Positioning of Online Dating Websites - Application of a Brand/Market Oriented Framework

There has been a removal of the social stigma surrounding the use of online dating in recent years. So much so, that Slater (2013) even talks about how the social norms around meeting and dating have been completely redefined in the last couple of years so that dating is inextricably linked with technology and the Internet. Traditionally, online dating was meant for a customer base whose needs were not being sufficiently met under traditional matchmaking methods (Smith, 2005) and perhaps this gives us an insight into why there have been a stigma linked with having a profile on a dating website until a couple of years ago.

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5 reasons why vloggers are the ultimate marketing tool for tweens: The need for advertising ethics and regulation on social media

Social media is fundamentally transforming marketing through consumer-generated content and the all-powerful practice of electronic word-of-mouth (eWOM). Young vloggers, often referred to as YouTubers or creators, with vast numbers of dedicated followers, utilize their celebrity status and social media channels to spread marketing messages for products directed to even younger audiences. Though not all videos and images are sponsored, it is difficult to recognize which ones are, especially for gullible tweens ages eight to twelve. How ethical is this practice and what should we as marketers do about it?

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Go Social or Go Home! - Social Media Effectiveness and Why Startups Should Use It

2.0 and the wide spread of e-commerce created a new world for marketers to market products and companies. In today’s fast-paced society and marketplace it is instrumental for a firm to be seen and build brand awareness and brand credibility. Social media is seen as a strategic marketing tool for firms’ today, much since online is where the modern consumer is located. Due to the different strategic advantages with social media, such as high potential reach, high interaction, enhanced credibility and cost-efficiency, it creates a great way for any firm to market itself and its product, not least for startups. This paper demonstrates why social media is a crucial advertising tool for startups to have in their marketing mix today, and why it could be the difference between success and failure for a new brand. It also gives a great example of a previous startup company that has built its brand almost entirely trough social media marketing; the Swedish watch brand Daniel Wellington.

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MOOCs – a revolution in education or just an instrument for promotion? (Part 2)

From the information presented in the first part, it can be inferred that the current MOOCs business model is facing serious issues of quality, pedagogy, sustainability, awarding of credit, and low completion rates (Jona & Naidu, 2014). 

Universities need to change this status quo situation by designing a product that can bring some quality assurance and in the same time to offer the totality and complexity of the university degree (Funell, 2013). The answer lies in a more blended model, which will combine the traditional and online education, and will bring a meaningful user experience. 

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MOOCs – a revolution in education or just an instrument for promotion? (Part 1)

The year is 2020, and you are in front of your computer, searching for a master’s program. There is an advertisement on your top choice university’s Web page about a MOOC postgraduate program that the university is offering, and which is of a particular interest to you. After getting all the information needed, you decide to apply through their MOOC online platform. Finally, you can get the opportunity to earn a degree in just a few months, taking all the classes and exams through the internet, from your home!

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Social Media Marketing for Building a Strong E-loyalty

In the past few years, we have seen radical changes and advances on the Internet, which has brought new opportunities and challenges in not only our lifestyle but also various business over the world. The Internet has a great power beyond imagination. Especially, The Internet is more meaningful when it comes to business performances. It is not optional anymore but mandatory to make use of the Internet in business perspective.

The start of the digital marketing is probably from the advent of web 2.0. People started to use the terminology, web 2.0, to illustrate a new platform whereby content and applications are not created and issued by individuals anymore, but instead are continuously updated and changed by all users on the Internet where people can easily access (Kaplin & Haenlein, 2010).

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Marketing with social media in online purchasing service for the overseas Chinese: Part 2

This paper tells you the importance of marketing with social media in online purchasing service for the overseas Chinese and factors companies in this business field should consider when marketing their online purchasing service to their overseas customers with social media.

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