By now, in 2016 everyone is aware of the great development of the technology, the rise of the internet and the emerged Web 2.0. Not only individuals but also businesses have witnessed those major changes and have tried to adapt to it.
Today the internet is full with different social media such as Facebook, Twitter, LinkedIn etc. that continue to develop and multiply. Furthermore, more and more people move to portable gadgets in order to be reachable everywhere and at any time. According to Kingsnorth (2015) someday this will lead to a completely mobile world where using social media as well as wearable technology will be the norm.
Read moreWould you like to suggest ideas to your favorite company and, hopefully, see them implemented? And you, managers, would you like your online community to provide you with new ideas? What about you, students, would you like to know more regarding Crowdsourcing? Well, if your answer is “yes”, keep reading this e-paper. In fact, the purpose of the author of this work is to give an overview of Crowdsourcing and its current examples by answering a set of questions (“What is Crowdsourcing?”, “What are the main examples of Crowdsourcing?”, “Is it worth to implement Crowdsourcing?”) with the help of literature.
Read moreWhether on a budget or with financial backing, an internet-marketing strategy can be a cost-effective solution to your business’ success!
Read moreMobile commerce, which tends to be referred to m-commerce, is explained to be transactions made from mobile devices on applications and websites (Zhang, Chen & Lee, 2013). Purchases made on mobile devices create benefits to customers since m-commerce let us shop anywhere at anytime (Hsi-Peng & Su, 2009). The growth in m-commerce is explained to be the rising number of mobile users and competition among businesses. However, the growth in m-commerce is low in relation to the number of mobile users (Khalifa, Cheng & Shen, 2012). Mobile users tend to avoid purchase services on their mobile devices (Cao, Lu, Gupta & Yang, 2015)
Read more I have often asked myself the question why people engage (with brands) on social media. I have a controversy view on social media: I have a Facebook and Instagram account (which I actually only use to see other people’s posts but I barely upload myself) but do not engage on Pinterest, Tumblr, or Twitter. Therefore, when I talk about social media Facebook will be the most common example, even though I am well aware that there are many other options and that there are new social networks that become rising stars.
Read moreBrand communities, consumer tribes and tribal marketing, are much talked about terms in the social media discourse, coined by Web 2.0 luminaries as Seth Godin. Yet, do you fully understand the phenomenon behind the buzz? To successfully adapt tribal marketing strategies you first need to understand what tribes are and how their rise in social media has changed the way we connect and consume. Find out about the three factors that drive tribe experiences online and see how they change marketing as it used to be.
Read moreAs the penetration of social media is growing dynamically, and consumer eagerly spends their time being social online, brands should react to the changes and be where the consumers are. Social media is a unique environment, where users are ready to share their emotions, are opened for interaction with each other and the brands. This article provides the recommendations on what marketers and the agencies responsible for brands promotion should know and what rules should they take into consideration to succeed in social media and build strong relations with consumers. The article concludes that it is vital to adhere to all of the rules to succeed in the social media environment.
Read more2.0 and the wide spread of e-commerce created a new world for marketers to market products and companies. In today’s fast-paced society and marketplace it is instrumental for a firm to be seen and build brand awareness and brand credibility. Social media is seen as a strategic marketing tool for firms’ today, much since online is where the modern consumer is located. Due to the different strategic advantages with social media, such as high potential reach, high interaction, enhanced credibility and cost-efficiency, it creates a great way for any firm to market itself and its product, not least for startups. This paper demonstrates why social media is a crucial advertising tool for startups to have in their marketing mix today, and why it could be the difference between success and failure for a new brand. It also gives a great example of a previous startup company that has built its brand almost entirely trough social media marketing; the Swedish watch brand Daniel Wellington.
Read moreThis article aims to examine the role of the internet technologies and the digitalization on the consumers’ shopping behavior. The focus is on how the IT revolution influences the consumers’ choice for online or offline shopping. It is believed that the driving forces could be divided into two parts – the economic and emotional ones. The traditional brick-and-mortar shopping is related to a specific shopping experience. However, according to some researchers consumers who choose to shop online are not seeking that particular shopping experience (Hu, 2015). Furthermore, it is considered cheaper to buy online. It is also important to take into consideration the significance of the product categories. The research is limited to the luxury goods and define the influence of the IT on this branch.
Read moreIn 2009, Dave Carroll was on a United Airlines flight when his precious guitar was broken by the baggage handlers. What did he do about it? Wrote a song about the experience and posted it on YouTube of course. Today the video has over 15 million views and has led to Dave writing a book titled “United Breaks Guitars – The Power of One Voice in The Age of Social Media”. This is any companies’ worst nightmare. To be cast in such a negative light for all the world to see and no way to control it being shared or people talking about it. Long gone are the days when companies could control what was being said about their brand. In today’s world, customers are able to share their thoughts, opinions and ideas about a brand or company any way they see fit; both positively and negatively.
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